Course Description

Achieve brand clarity, refine your model, define revenue streams, devise packages and prices, hone your message, plan marketing strategy & develop your implementation plan.

"The Superstar Activator"

Michelle Villalobos

Michelle Villalobos helps entrepreneurs and professionals creatively package and strategically market themselves to achieve visibility and credibility, so that they – and the world – can benefit from their unique talents, story, mission and message. Michelle has delivered programs and keynotes for both corporate and entrepreneurial audiences, such as American Express, Adidas, Burger King, Univision, Audi Latin America, Lexis-Nexis, Lloyd’s of London, and many more.

Course curriculum

  • 1

    Introduction

    • Welcome to The Superstar Business Breakthrough Prep Modules!

    • [VIDEO] Start Here! Why This Work Matters & Why We Create Business From The INSIDE --> OUT

    • [VIDEO] How To Scale Your Business: The 7-Step Superstar Pyramid
  • 2

    Module 1 - Identity

    • [INTRO] Module 1 / 1. Identity: Introduction

    • [VIDEO+WORKSHEET] Module 1 / 2. Exploring Your Wealth Dynamics Results (includes worksheets)

    • [VIDEO + PDFs] Module I / 3. Understanding The StrengthsFinder Test & What They Mean For You

    • [PODCAST - OPTIONAL] Module 1 / 4. Michelle's Interview of Roger James Hamilton, Creator of Wealth Dynamics & Genius University

    • [OPTIONAL DOWNLOADS] Module 1 / 5a. Wealth Dynamics CREATOR PROFILE Materials

    • [OPTIONAL DOWNLOADS] Module 1 / 5b. Wealth Dynamics STAR PROFILE Materials

    • [OPTIONAL DOWNLOADS] Module 1 / 5c. Wealth Dynamics SUPPORTER PROFILE Materials

    • [OPTIONAL DOWNLOADS] Module 1 / 5d. Wealth Dynamics DEALMAKER PROFILE Materials

    • [OPTIONAL DOWNLOADS] Module 1 / 5e. Wealth Dynamics TRADER PROFILE Materials

    • [OPTIONAL DOWNLOADS] Module 1 / 5f. Wealth Dynamics ACCUMULATOR PROFILE Materials

    • [OPTIONAL DOWNLOADS] Module 1 / 5g. Wealth Dynamics LORD PROFILE Materials

    • [OPTIONAL DOWNLOADS] Module 1 / 5h. Wealth Dynamics MECHANIC PROFILE Materials

    • Module 1 Insights
  • 3

    Module 2 - Your Core Story

    • [VIDEO] Module 2 / 1. Your Core Story Part I: Why Your Story Matters & How To Find It

    • [INTRO & MATERIALS] Module 2 / 2. Your Core Story Intro & Worksheets 2

    • [VIDEO] Module 2 / 3. Your Core Story Part II: Structuring Your Story To Be Interesting & Inspiring

    • [OPTIONAL VIDEO] Module 2 / 4. Your Core Story Part III: Incorporate Your Story Into Your Branding 3

    • [OPTIONAL VIDEO] Module 2 / 5. Michelle's Personal Story

    • [OPTIONAL PODCAST] Module 2 / 6. Michelle Interviews Strategic Storytelling Coach, Andy Henriquez

    • [OPTIONAL RESOURCES] Module 2 / 7. Storytelling Resources

    • Module 2 Insights
  • 4

    Module 3 - Purpose, Passion & Destiny

    • [INTRO & MATERIALS] Module 3 / 1. North Star / Purpose / Passion Worksheet as PDF and fillable Word doc

    • [VIDEO] Module 3 / 2. Getting Started / Overview

    • [VIDEO] Module 3 / 3. Defining Your Passions

    • [VIDEO] Module 3 / 4. Defining Your Purpose

    • [SPREADSHEET] Module 3 / 5. Purpose/Passion Comparison Template (Created by Dave Rosenberg) -- please either download the spreadsheet or "Save A Copy" in order to use / edit

    • [LOOM] Explainer Video for Module 3/5 Purpose / Passion Comparison Template

    • Module 3 Insights
  • 5

    Module 4 - Values

    • [INTRO & DOWNLOADS] Module 4 / 1. Your Core Values

    • [VIDEO] Module 4 / 2. Aligning Your Business With Your Core Values

    • Module 4 - Feedback Survey
  • 6

    Module 5 - Lifestyle: Leveraging Time, Money & Team

    • [INTRO & DOWNLOADS] Module 5 / 1. Time, Money & Team Worksheets (As printable PDF or editable Word file)

    • [VIDEO] Module 5 / 2. How To Build A Lifestyle Business Part I of III – Your TIME

    • [VIDEO] Module 5 / 3. How To Build A Lifestyle Business Part II of III – MONEY

    • [VIDEO] Module 5 / 4. How To Build A Lifestyle Business Part III of III – TEAM

    • Module 5 - Feedback Survey
  • 7

    Module 6 - Mission & Model

    • [INTRO & DOWNLOADS] Module 6 / 1. Superstar Business Models & Revenue Streams Worksheet (Printable & Editable Files) + Mission Statement Worksheet

    • [VIDEO] Module 5 / 2. The Superstar Business Framework (AKA: The Superstar Pyramid) [19 minutes]

    • [VIDEO] Module 5 / 3. Business Model Fundamentals Part I of II: What Is A Business Model, Why It Matters & The First 3 Principles of A Prosperous Model

    • [VIDEO] Module 6 / 4. Business Model Fundamentals Part II of II: 4 More Principles For A Prosperous Business Model

    • Module 5 - Feedback Survey
  • 8

    *** NEW *** Module 7 - Please watch before the retreat! (After doing the 6 modules) Superstar Framework / Ideal Client & Avatar / The Customer Journey / Pricing Strategy

    • *** NEW *** Module 7 / 1. Intro

    • [VIDEO & WORKSHEET] Module 7 / 2. Your Ideal Client Avatar Overview & Worksheet [14 minutes]

    • [VIDEO] Module 7 / 3. Your Ideal Avatar Part Two - Identifying The Center of Your Target [13 minutes]

    • [VIDEO] Module 7 / 4. Your Ideal Avatar Part Three - Going Deeper [13 minutes]

    • [INSIGHTS] Module 7 / 5. Insights Gained from Your Ideal Avatar

    • [VIDEO] Module 7 / 6. The Customer Journey - Marketing Overview [9 minutes]

    • [INSIGHTS] Module 7 / 7. Insights Gained from The Customer Journey - Marketing Overview

    • [VIDEO] Module 7 / 8. Selling Services With Packages And Programs Instead Of Based On Time Or Effort

    • [OPTIONAL RESOURCE] Pricing Strategies / Insights from "Yes!" by Robert Cialdini
  • 9

    Prep For Retreat Coaches / Support Team

    • [PDF] Wealth Dynamics Eguide // Overview of Wealth Dynamics + All 8 Types

    • [DOWNLOAD] StrengthsFinder Themes List & Categories

    • [PDF] Coach Facilitation Guidelines for Leading Mastermind Sessions

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